2026 Fall Seminar | Milwaukee, WI - National Portable Storage Association

Proudly Present

2026 Fall Networking & Seminar
October 4-6, 2026 | Milwaukee, WI
Location: Hilton Milwaukee

Join portable storage professionals in Milwaukee, Wisconsin for an unforgettable event filled with networking, fresh ideas, and actionable business strategies. As an added bonus, every registered attendee will automatically receive one entry to win a brand-new Harley-Davidson® motorcycle. The winner will be announced during our Monday evening party at the legendary Harley-Davidson Museum, where you'll enjoy great food, drinks, and classic rock & roll with friends from across the industry. (Complete Terms & Conditions for Motorcycle Promotional Giveaway).

Register & Receive
entry to Win a
Harley-Davidson Motorcycle

Registration Rates:
Early Bird Deadline: Monday, September 14, 2026. Members who register by this date will save $50 per attendee.

Attendee Type Rate
Member (Early Bird) $645
Member (after September 14) $695
Non-member $1,595
Spouse/Guest (not in the industry) $395

Hotel Information: Hilton Milwaukee
Address: 509 W. Wisconsin Ave., Milwaukee, WI 53203
NPSA Group Rate: $215 per night, plus applicable taxes
Reservation Deadline: Monday, September 14, 2026

Book your hotel room online here or call (414) 935-5940 and reference the NPSA 2026 Fall Networking & Seminar or group code 92Q to receive the group rate.

Please note: Hotel rooms fill quickly. Reserve early to ensure availability.

Substitutions & Cancellations
Substitutions are permitted at any time. Cancellations received after September 14, 2026 are NOT eligible for a refund.

Unlock Your Company's Full Potential

Take part in a transformative educational experience designed to help you build a stronger brand, create lifelong customer loyalty, and unlock new opportunities for business growth. Through an inspiring keynote and an interactive business workshop led by internationally recognized experts Ken Schmidt and Carl Gould, you'll gain practical strategies and actionable insights that can be implemented immediately.

Whether your goal is to strengthen leadership, increase profitability, differentiate your company, or create customers who become your greatest advocates, you'll leave Milwaukee with fresh ideas, proven tools, and a renewed vision for growing your business.

Reconnect with friends, build new relationships, exchange ideas with industry leaders, and expand your professional network throughout three days of receptions, meals, and interactive events designed specifically for the portable storage industry.

Meet the Presenters

Ken Schmidt
Customer Loyalty Expert; Reputation and Brand-building Authority; Senior Role in
Harley-Davidson Turnaround; and Author of Make Some Noise: The Unconventional
Road to Dominance

Building Tattoo-Worthy Customer Relationships

We're not wired to be loyal to products or services, no matter how well they perform. We're only capable of being loyal to people and to well-managed businesses that successfully humanize their presence by creating emotional resonance with us. It's time for your customers to evolve from "folks who buy from us" into "loyal friends who recommend us without being asked, "which means your relationships with them have to evolve from superficial to meaningfully permanent. Customers come and go. But loyalists, like Harley-Davidson tattoos, become part of you and never leave. Building tattoo-worthy customer relationships isn't the marketing department's job; it's yours. This is how it's done.

Read more about Ken Schmidt and his session here.

Carl Gould is a worldwide leading authority on business and entrepreneurship who built three multimillion-dollar businesses by the age of 40. Gould is an award-winning coach and mentor with methodologies in practice in 35 countries. Gould is also an author with multiple books on the subject of business strategy, leadership and sustainable growth.

Gould is a business keynote speaker and has delivered more than 1,243 keynote speeches. Gould's dynamic and energetic presentation style has made him one of the most sought-after speakers internationally. He combines practical and impactful content with real-world experience, no theory here! He engages his audiences and keeps them on the edge of their seat. Gould's content is original, profound and battle-tested.

Read more about Carl Gould and his session here.

Event Agenda

Sunday, October 4
5:30pm - 7:00pm Registration
Location: Ballroom Foyer
  Compliments of USA Containers
5:30pm - 7:00pm Welcome to Milwaukee Opening Reception
Location: Empire Ballroom

Monday, October 5
Set the stage for your transformative journey. The morning kicks off with a talk by Carl Gould introducing the core themes that will be expanded in Tuesday’s training: business DNA, hidden value, market positioning, leadership leverage, economic adaptability, and the practical steps required to create growth in any market condition. Followed by the keynote on the undeniable power of customer loyalty, reputation and brand building from Ken Schmidt, a former Harley Davidson Executive and one of the leading visionaries behind the company's revitalization.

8:00am Registration Open
  Location: Ballroom Foyer
Compliments of USA Containers
8:00am - 9:15am Breakfast (Your Choice)
***Networking Breakfast w/ Fellow NPSA Members
  Location: Empire Ballroom
  Compliments of Florens Asset Management (USA)
***Women of the NPSA (WNPSA) Coffee & Mimosas Networking Breakfast
  Location: Regency Ballroom
Compliments of WillScot
Read more about the WNPSA Breakfast
9:30am - 10:30am The Business Growth Blueprint: Unlocking Hidden Value and Building a Company That Scales
Carl Gould / Award-Winning Coach and Mentor
Location: Crystal Ballroom
  Compliments of WillScot
10:30am - 11:00am Break
Location: Ballroom Foyer
11:00am - 12:00pm   Building Tattoo-Worthy Customer Relationships
Ken Schmidt / Customer Loyalty Expert; Reputation and Brand-Building Authority
Location: Crystal Ballroom
  Compliments of SeaCube Containers
12:00pm - 1:30pm Lunch (Your Choice)
***VIP Lunch Session w/ Carl Gould: Hot Seat Coaching Read more here
Location: Crystal Ballroom
***Networking Lunch w/ Fellow NPSA Members
Location: Regency Ballroom
1:30pm – 4:00pm Optional Group Tour: Laverne & Shirley-Themed Milwaukee Tour
View Tour Details
6:00pm - 10:00pm Offsite Evening Dinner & Reception at the Harley Davidson Museum
  Compliments of Triton Container Sales

Tuesday, October 6
This is the day where you put the pedal to the metal. Guided by Carl Gould, you’ll move from understanding to action—Gould will lead us through a number of exercises designed to help you leave with a plan in mind for your business.

8:00am - 9:00am Breakfast
Location: Empire Ballroom
9:00am - 10:30am Hypergrowth in Action: A Practical Training for Finding Hidden Value, Creating Differentiation,
and Building a Growth/Scale Roadmap (Part I), Carl Gould
Location: Crystal Ballroom
  Compliments of Spinnaker Equipment Services
10:30am -11:00am Break
Location: Ballroom Foyer
11:00am - 12:30pm   Hypergrowth in Action: A Practical Training for Finding Hidden Value, Creating Differentiation,
and Building a Growth/Scale Roadmap (Part II)
Carl Gould
Location: Crystal Ballroom
  Compliments of Spinnaker Equipment Services
12:30pm - 1:30pm   Closing Lunch
  Location: Empire Ballroom

View/Print agenda

Headline Event Sponsor
Triton Container Sales